Rocksmith+

Created at Ubisoft San Francisco, Rocksmith+ is a music learning software that utilizes gamification and arcade like elements to create a dynamic and exciting way to learn how to play Piano, Guitar and Bass Guitar. I worked as Art Director and Lead Designer on this project.

Art Director

Still Images

Moving Images

As an art director I believe user experience and engaging imagery are inseparable. For Rocksmith+ I led a team of artists and designers (local and international) from conception to completion. This entailed the creation of concepts, key art, and style guides. During production, I managed the integration and review pipelines, developed reward tracks and seasonal delivery schedules with designers, and worked with the UX director to ensure our game looked and felt great on mobile, PC and console. During launch and post launch, I helped guide marketing outsourcers in the successful creation of our branding campaign.

Lead Designer

The Rocksmith brand presented a unique challenge from a design perspective as it uses traditional game play mechanics but also incorporates the use of real instruments presenting the opportunity to create engaging user experiences that combine elements from both the digital and analog world. Utilizing my art background I was able to lead the team through clear visual designs which sped up the development time exponentially.

Developing piano for Rocksmith+ was equivalent to developing an entirely new game as the format, tech, and player experience varied greatly from existing guitar gameplay mechanics. I led a talented team of local and offsite developers through this effort from conception to completion.

The Pre Song Tuner is an interaction that happens just before a player begins a song to ensure their instrument is in tune. My role was to create visual designs that would help shape the user experience and provide direction for the final look.

A robust feature that allows users to create any tone from their favorite songs. My role was to design initial mock ups and the high level user experience for stake holder approval. Once green lit, I led the team through development cycle.

Using post launch player data insights I led a strike team to improve the overall user experience by streamlining screen flows and adding new systems such as a guided "quest mode", continuous play, and more player facing stats.

To provide a more authentic experience for our players we incorporated guitar tablature into our game play. My role was to research what competitors where offering and create a more engaging experience through detailed visual designs and working with technical designers to implement.

Press for Rocksmith+

Along with pitching ideas for new features to stakeholders, I gave interviews about upcoming releases and ideas behind our development on behalf of the Rocksmith team.

Interview with "Toymachinesh"

Piano Beta Release Teaser Interview