As an art director I believe user experience and engaging imagery are inseparable. For Rocksmith+ I led a team of 2D/ 3D artists, technical artists and UI/UX designers (local and international) from conception to completion. This entailed the creation of concepts, key art, and style guides. During production, I managed the integration and review pipelines, developed reward tracks and seasonal delivery schedules with designers, and worked with the UX director to ensure our game looked and felt great on mobile, PC and console. During launch and post launch, I helped guide marketing outsourcers in the successful creation of our branding campaign.
